El Mundo Newspaper - About Us

El Mundo Newspaper is Austin's largest and oldest Spanish language newspaper.

El Mundo Newspaper is a rich source of local, regional, and international news on topics including entertainment, sports, and community activities and resources.

Due to the success of our products and our understanding of the Hispanic market, we pride ourselves in being the voice of the Hispanic community of Central Texas.

El Mundo Newspaper knows the market because we are the market. Our staff of professionals is from more than 6 different Spanish-speaking countries. And though we all have different tastes in food, music, and even words, we all share a passion for serving the Hispanic community... our community!

We offer our clients not only our newspaper, but also a thorough understanding of the Central Texas Hispanic consumer to help them make the appropriate marketing decisions.

Mission

To inform, educate, and entertain the Hispanic communities in our geographical distribution areas.

Vision

To be the voice of, and the link to, the Hispanic communities in our geographical distribution areas.

Core Values

Caring Servant

We are a dedicated Community-Based Communications Enterprise. We place our highest priority on serving the needs of the Hispanic Community. We continuously evaluate and respond to our Hispanic communities and the changing needs.

Integrity

We are an honest, accountable and highly responsible trustee of the Hispanic community's communication needs.

Inclusive

We are a model of inclusiveness, collaboration and fairness. We provide the communications tools for the Hispanic community to express their opinions, desires and needs, as well as an avenue for individuals and organizations to reach the Hispanic communities in our geographical distribution areas.

Attitudes

We reflect a CAN DO spirit. We are goal and results-oriented. We direct our time and attention toward critical mission and vision directed activities. We strive to keep actions simple, understandable, and easy to implement. We are committed to do whatever it takes to get the job done.

Excellence

We are committed to business excellence and utilization of Total Quality Management techniques of focus on customer satisfaction supported by continuous improvements in everything we do. We strive to 'do the right things right, the first time'.

Business Objective

To develop and grow a profitable communications business by achieving our Mission and Vision with consistent performance reflecting our Core Values.